Roland F701 Digital Piano Wins Red Dot Award: Product Design 2021
Roland digital pianos honored with third Red Dot Award for product design
Muscat, Oman – Roland, a leading manufacturer of electronic musical instruments and professional video products, announced today that the Roland F701 Digital Piano, the most compact of Roland’s upright pianos, has won a Red Dot Design Award: Product Design 2021 for its soft, inviting design and commanding performance. As one of the largest, oldest, and most respected design competitions in the world, the Red Dot Design Award has provided a platform for designers and companies to assess and praise exceptional design for more than 60 years. The Red Dot Awards have now honored Roland with accolades for product design three times since 2017. Previous winners include the LX700 series and FP-90 digital pianos.
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About the Red Dot Design Award
In order to appraise the diversity in the field of design in a professional manner, the Red Dot Design Award
breaks down into the three disciplines of Red Dot Award: Product Design, Red Dot Award: Communication
Design, and Red Dot Award: Design Concept. The Red Dot Award is organized by Design Zentrum Nordrhein
Westfalen and is one of the world’s largest design competitions. In 1955, a jury convened for the first time to
assess the best designs of the day. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name
and brand of the award. Ever since, the sought-after Red Dot award has been the revered international seal of
outstanding design quality. More information is available at www.red-dot.org/.
About Roland Corporation
For nearly 50 years, Roland’s innovative electronic musical instruments and multimedia products have fueled
inspiration in artists and creators around the world. Embraced by hobbyists and professionals alike, the
company’s trendsetting gear spans multiple categories, from pianos, synthesizers, guitar products, and
electronic percussion to DJ controllers, audio/video solutions, livestreaming products, and more. As
technology evolves, Roland continues to lead the way for gigging musicians, producers, and beatmakers,
providing modern software-based solutions and seamless creative workflows between hardware products,
computers, and mobile devices. For more information, visit Roland.com.
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